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Tag: Selections

Posted on 20th March 202017th January 2021

Random Splits in Marketing Selections – A SQL Solution

A common ask (if you’ll excuse the pun) in selection briefs is some kind of randomisation; as for a test mailing or for AB test. This is not a difficult job but is easy to get wrong – and when it does go wrong it can have serious consequences. Continue reading “Random Splits in Marketing Selections – A SQL Solution”